Our Web Strategy Services
The core questions for any website are simple: Where are you right now, and where do you want to be? By establishing your most important goals, we lay out a roadmap to execute a complete strategy getting you from where you are to where you want to be. Here’s how:
This is where we diagnose your current system with data and best practices. We identify strengths that can be utilized, weaknesses that can be bolstered, and potential paths to improvement.
By benchmarking your ongoing performance, we keep track of what is and is not converting as well as it should be. This helps us identify weaknesses in the design as they arise, and shore them up quickly.
By gathering and analyzing user behavior data, we can develop a superior ecommerce strategy that is refined and targeted.
Optimizing User Experience
By understanding your target audience, we can better understand their needs, and tailor their experiences to those needs. We get a picture of who is visiting your site, so we can identify if you’re reaching your target audience, and how to best communicate with them.
Technology + Platform Recommendations
There are lots of technology upgrades and innovations for ecommerce. So many that it can be dizzying to keep track of them all. That’s why we identify the best technologies that will specifically help with your goals. That way, you have modern technology that does exactly what you need it for, and doesn’t bog you down with unnecessary complications.
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A Blueprint for Success
Your website is an investment.
By applying industry best practices and modern technologies to your custom website development project, we ensure that your investment is one that sets your business up for success — and sees a positive return many times over.
Proper Planning = Project Success
When kickstarting a new ecommerce platform, the most harmful thing you can do is assume. Planning properly from scratch, we develop an unbiased view of your business profile, and establish collaborative lines of communication for the project.
Seamless User Experience
All that planning and strategy means nothing without proper implementation. Ultimately, your goals are reliant on your users taking the actions you want, so a user experience that makes their process as simple and painless as possible is a top priority.
From frontend tech that makes your website look and feel great, to backend tech that makes it work great for you, we apply the perfect set of functionality to make your site modern and forward-facing – without bogging it down with unnecessary bloat.
Mobile web traffic has been outpacing desktop traffic since 2015, and the disparity is only getting bigger. We use responsive design to have your site look and work great on any shape or size of device.
Designed to Scale
Technology should promote growth, not hold you back from it. That’s why we use scalable solutions that not only help you grow, but continue to work optimally when you do.
Quality Control + Testing
Part of knowing how to design for all devices is knowing that each device has certain quirks with how it displays code. That’s why we perform extensive testing and quality control to ensure the site is working as intended on every device, and in every browser.